Tourism New Zealand’s chief executive Kevin Bowler loves a challenge.
Two years ago when he was offered the job, he did not think twice about accepting.
“For me the challenge is how best we position New Zealand as a tourist destination,” Bowler tells China Daily Asia Weekly.
Australia still provides the bulk of New Zealand’s visitors — about 1.2 million a year — but tourism numbers are also booming with visitor arrivals from China up 19 percent and rising.
